Why Cannabis Seltzers Are Gaining Popularity

A new product on the beverage scene is causing quite a stir among cannabis enthusiasts. Cannabis seltzers, otherwise known as weed seltzers or THC seltzers, have been introduced as a new way to enjoy the benefits of cannabis without having to smoke or take edibles. 

These fizzy-flavored drinks are quickly becoming the favorite choice for those looking to unwind, socialize, or simply try something new in the world of cannabis-infused beverages.

What Are Cannabis Seltzers?

Cannabis seltzers are carbonated water beverages infused with the principal psychoactive constituent of cannabis, THC. Most come in various flavors and strengths, with options to satisfy any taste or tolerance. 

What makes seltzers much different from other traditional cannabis products is that consumption is smokeless, calorie-conscious, and can be exceptionally discreet.

How Cannabis Seltzers Are Made

The secret behind cannabis seltzers is a process called nano-emulsification. This advanced technology involves creating water-soluble cannabinoids that can be easily mixed into beverages. The result is not only a great-tasting drink but also one with quicker-acting effects than traditional edibles.

The Appeal of Cannabis Seltzers

A Refreshing Alternative

One of the most popular things about cannabis seltzers is how refreshing they can be. Imagine a light and fizzy drink meant for hot summer days or being with friends in a social setup. 

Many consume it because they can finally take cannabis in a familiar and enjoyable form,  just like opening any normal can of seltzer or soda.

Quick-Acting Effects

Unlike edibles, which might take an hour or more to kick in, cannabis seltzers normally take 15 to 30 minutes to take effect. This quicker onset allows users to have better control over their experience, making it easier to find the right amount and avoid overconsumption.

Low-Calorie Option

But to health-conscious consumers, cannabis seltzers represent a low-calorie option among both alcoholic beverages and sugary cannabis edibles. Most of the brands pride themselves on their low-calorie creations with no added sugar as a selling point to appeal to people wanting to indulge but not feel as guilty.

Discreet Consumption

These cannabis seltzers offer the use of cannabis discreetly in social settings. Usually, the can or bottle appears just like a normal beverage, and that is how one may go about consuming their drink without all the unwanted attention. This level of discretion will appeal to those who wish to make their cannabis use somewhat private.

The Rise of the Cannabis Beverage Market

In the last few years, the cannabis beverage market has grown leaps and bounds, including seltzers. Creative and easily accessible cannabis products are in higher demand as more states begin to legalize recreational cannabis. 

Most industry analysts believe that the cannabis beverage market will see a huge surge in growth over the coming years, with projected growth rates being as high as more than 50% annually.

Appealing to a Diverse Consumer Base

This is popular among cannabis consumers, from curious newbies to seasoned veterans looking for another way to get their cannabis. The recognizable format of a canned drink makes it less intimidating for those who otherwise would be hesitant to try other forms of cannabis.

Millennials and Gen Z

Younger adults, particularly Millennials and Gen Z, are especially leading this trend of cannabis seltzers. These generations are typically much more open to trying new cannabis products. They are also drawn by the much lower-calorie, health-conscious positioning of seltzers compared to alcohol.

Health-Conscious Consumers

Many people are considering cannabis seltzers as an alternative to alcohol. These drinks are fast becoming popular among people who want to unwind without any of the side effects often associated with drinking.

Flavor Innovation in Cannabis Seltzers

Flavor profiles also just so happen to be one of the most exciting things about cannabis seltzer. Companies are getting creative with their offerings-from classic fruit flavors to more exotic and unique combinations.

Popular Flavor Profiles

• Citrus: Lemon, lime, and grapefruit are refreshing choices that complement the carbonation well.

• Berries: Strawberry, raspberry, and blueberry provide sweet and tangy options.

• Tropical: From mango to pineapple to coconut, these flavors could almost send drinkers into a beachy paradise. 

• Herbal: Some brands are experimenting with botanical flavors such as lavender, mint, or rosemary for added sophistication.

Customizable Experiences

Many cannabis seltzer brands offer a variety of THC and CBD ratios so one can choose what best serves their purposes. Some options include:

• THC-dominant: For those wanting a much stronger effect.

• CBD-dominant: Potential to relax with no euphoria.

• Balanced: A balance between THC and CBD for a more chill experience.

The Science Behind Cannabis Seltzers

Knowing how cannabis seltzer works in the body will better help consumers make wiser choices in consuming them.

Bioavailability

The process of nano-emulsification involved in making cannabis seltzers increases their bioavailability, which means a greater percentage of the THC or CBD is taken in and utilized by the body when compared with other methods of consumption. This could theoretically mean stronger effects with smaller amounts.

Onset and Duration

Effects can be felt within 15 to 30 minutes after consumption, peaking at about 60 to 90 minutes and lasting anywhere between 2 to 4 hours. This quicker onset and shorter duration make it easier for users to plan their consumption and manage their experience.

Potential Benefits of Cannabis Seltzers

Although research is rather scant into cannabis seltzers on their own, many consumers report a range of benefits from their use, which include:

Relaxation and Calmness

Many people find cannabis seltzers to help unwind after a long day. The combination of THC can foster relaxation in a user.

Sleep

Specific cannabis seltzer formulations may create better sleep quality, especially with higher CBD content.

The Rise of Cannabis Seltzers 

Cannabis seltzers represent an exciting new front in cannabis consumption. From refreshing taste and rapid onset to their discrete nature, cannabis seltzers will continue to be appealing to a wide range of consumers. 

We expect plenty of new and exciting ways to tap into the benefits of cannabis in a familiar, sip-able format.